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Email campaign testing tips (MailChimp): Before you send your email campaign to your entire list, you need to do some testing. You don’t want to make any embarrassing mistakes in front of your entire recipient list, do you? General Tips First and foremost, go and setup some email accounts for testing. Go to all the popular email services, like Yahoo!, Hotmail, [...] Read more – ‘Email campaign testing tips (MailChimp)’.
How opt in subscription works: Here’s how double opt in subscription (sometimes referred to as confirmed opt in) works: A user decides she wants to join your mailing list She fills out your opt in form on your website Your website tells her: Thanks, you’re almost done. Check your email to confirm… She checks her email. She finds a message [...] Read more – ‘How opt in subscription works’.
Use a mailing list manager: Why use a mailing list manager rather than my CMS or email program? Because php-based mailing lists translate to unreliability. On paper, you can create a proper mailing list manager with php, and some do. In practice, key problems include: The php script is terminated by Apache (e.g. maximum execution time reached) before the email [...] Read more – ‘Use a mailing list manager’.